It’s no longer surprising that social media is constantly evolving and growing to catch up with today’s new technologies and trends. New social networks pop up every now and then, which can be over whelming at times.If connecting to customers is important to you and your business, then it’s essential to stay on top of these developments.

If you’re running a business in Australia, a good place to start is to work with an SEO company in Melbourne, and familiarise yourself with what’s new with the popular social networks today. To help with your social media marketing, here’s a rundown on the latest developments.

On Facebook

Probably seeing the success of it on its rival Twitter and newly-bought Instagram, Facebook introduced a hashtag feature for profiles and pages. You can now place specific tags related to your business #hashtags in your posts to make it more searchable. If a customer is in need of SEO services in Melbourne, for example, they can do a quick #hashtag search for SEO, and if you talk about #SEO #Melbourne in your posts, there’s a high possibility that they will find you in the search results.

Another new rollout is the Verified Pages. This small blue tick, similar to Twitter’s verification feature, allows online users to filter out fake pages from legit ones, and follow their favourite celebs, personalities, places, or brands. Although this only applies to public personalities, government officials, celebrities, brands, etc. for now, it’s been mentioned that Facebook may be working on adding this feature to profiles soon.

On Twitter

Not to be outdone, Twitter also introduced several updates, one of which is an expansion of its Trends. It now uses Trends in more than 160 locations. This is a way to know what topics are popular around the world or in a certain area. If a business creates something trending, it provides a lot of exposure for that company. If a new development about SEO in Melbourne is trending, for example, Twitter users in Australia, and even around the world, are likely to notice those posts.

Another great addition to Twitter via its ad platform is its keyword targeting feature. Businesses, via Twitter, can now target users whose tweets match the keywords they specify. For example, if a company’s target keyword is “SEO”, users who tweet about SEO or engage in discussion tweets about SEO may see the company’s ad in their timelines.

These are only some of the new updates that can help any social media marketing strategy. Social media is forever changing and evolving. For it to stay on top, social networks need to develop, grow, and adapt to the many technologies that are being created and will be created in time.

Google is constantly updating its algorithms. Because of this many ranking websites suddenly find themselves at the bottom of the search results pages. While many SEO tactics become obsolete after the release of Panda and now Penguin, there are basic techniques that remain fool-proof and will keep your website optimized. Here’s how.

Link Here, Link There

Does your website have enough links? If your answer is no, then you might be in trouble. Search engines spiders ‘crawl’ around the web and enter websites to gather information. And they travel along links. You website should have both internal and external links. Internal links will allow your visitors to navigate through your entire site by just clicking them. External links will drive them to another relevant site, which can be your affiliates’ site. You’re more likely to provide better user experience if your website has these features.

Content Matters

Search engines, such as Google literally read every piece of content in websites. This means they’re capable of identifying spam and legitimate content materials. Providing fresh, well-written, relevant, concise, and fascinating content is key to getting the attention of your readers and the so-called search engine ‘crawlers’. Leave content creation to a professional SEO company and you’ll get what you really need.

Keywords are the Keys

Keywords represent your business and its products or services. Short tail keywords consist of less than three words, while long tail ones have more than three. The keyword density on your entire content shouldn’t exceed 5-8%, otherwise search engines may flag it for keyword spamming.Hire the best SEO service you can find and get the right keywords that will drive traffic to your site.

Is Your Site Well-Designed?

Design can make or ruin your site. A cluttered homepage, poor navigation features, and unattractive design can only drive visitors away from your site. A well-designed website should be functional and user-friendly. You should catch users’ attention quickly as they open your site and see how it looks. That’s why you need to entrust its design to the experts.

These are the four most important aspects of a well-optimised website. Contact a professional SEO firm today and start improving your site for best results.

Getting ahead of your competition online is important. The higher you are on the search results, the sooner you’re found by your target market. Doing so means paying more attention to local searches and making your search engine optimisation campaigns follow suit.

Search engine optimisation services work better if you focus on reaching out to people living near your business area. Your keywords shouldn’t only be about your product. It must also feature your location. You have a shoe boutique in Fairfield, for example. This follows that for every shoe type and brand you sell, you must use geo-targeted keywords. This way, customers looking for your products will be able to find your store.

Apart from changing your keywords, you also need to do the following techniques:

Claiming Business Listings: Put Yourself on the Local Map

Local SEO isn’t just about the keywords. You also need to claim your business listing in all the local business directories online. Connect to the online pages of your local Chamber of Commerce, local community blogs, and even the newspaper. You must also have a Yelp page, so customers who want to leave reviews can do so.

Putting Up Good Reviews: The Online Form of Positive Word of Mouth

In the old days, customers rely on positive word of mouth to learn about businesses they can go to for their needs. Now, your target market looks for reviews to determine if you deliver on your promises of fine products and services. Encourage customers satisfied with your business to post good reviews on your local pages. These can be effective in driving more customers to shop at your store.

Churning Out Good Content: Engaging Customers with Useful Information

Posting pictures, videos, and how-to articles engages customers who are looking for references about their product search needs. Nurture the interest of your target market with fine images of your bestselling goods. The more customer engagement your page has, the more chances your campaigns will work. Get to know different search engine optimisation services in Australia to see which techniques can help you turn more traffic to your content.

Discuss your local search needs with different search engine optimisation companies that can help you find out how to reach more customers. Their specialists can help you modify your campaigns to gear towards the local market.