Twitter is a social networking service and micro-blogging site, allowing users to send and read messages with a limit of 140 characters. The “tweets” or text-based posts can be anything the user wants to talk about, from happenings under the sun to topics from outer space. Since its launch in March 2006, many have used it in different fields of service, such as business promotions, education, and news reporting.

With more than 500 million registered users, however, you might find it challenging to reach a certain group. This is why many businesses look for companies offering advanced SEO techniques. Here are some ways to target your market on Twitter:


Timeline

Users express what they want on Twitter most of the time. From posts like “I’m craving for chocolates” to “I need a new bag,” you can define their needs at present. Keyword targeting allows you to reach users depending on the keywords of their recent tweets. This way, you’ll know the right message, context, and timing when to interact with them.

Interests

Twitter supports all professions and business ventures. To extend your reach and rank higher, you have to target users depending on their interests. For instance, you should interact with those who love designer shoes not running shoes if you have a fashion store. These users will most likely engage with your account and website than those whom you targeted randomly. Look for companies offering SEO training to help start-ups like you find the ideal target market.

Geography

If you only have a few or a single outlet, you might want to target those who live near your business’ location. With more than 33 languages, Twitter can help you find a specific geo-targeted market. This is beneficial for small businesses because you can minimize the user choices and attract potential customers.


Twitter help businesses reach a wider or specific target market. If you want more information on how SEO works for social media, it’s advisable to attend an advanced SEO training. 

A lot of small businesses often skip employing SEO strategies because of budget constraints, limitations in opportunities, and other problems that concern small enterprises. The truth, however, is that digital marketing may well be their best option for going big. 


If you own or run a small business, putting SEO strategies in place can make a difference. Below are only some strategies you can employ to help your company reach greater heights. 





Local SEO   

Going big doesn’t always mean you must go global. In some cases, you can do this by just going local and leveraging on your geographical advantage. If you’re launching or growing a startup, local business SEO can work wonders for you. This will allow you to establish your brand faster and tap into the local community much easier. Local SEO involves claiming of Google Maps listing and creation of business pages in information sites. These will help you send a clear message that you’re open for business and you’re ready to serve potential customers.
  
PPC Advertising

Pay per click (PPC) advertising is one way for you to achieve greater heights with only a small amount of time and effort. If you’re worried about the costs, you can actually manage it quite easily. And you don’t need to overspend just to get the results you want. Successful PPC ads can bring you increased traffic, more leads and sales, and enhanced page rankings. If you lack experience in running PPC ads, you need not worry. These days, search engines are giving you more control over your campaigns. You can also get in touch with a digital marketing company to help you bid for the right keywords and manage your advertising costs.
 
Social Media Marketing 

Going social is one of the biggest trends in digital marketing these days. It’s one of the best ways for you to target the younger demographic and it allows you to communicate directly to them. Social media marketing requires the least amount of time, money, and effort, but at the same time gives you the biggest chance to become an overnight success. If you get it right with social media users, you stand the chance of going viral and multiplying your fans, friends, and followers exponentially. This is what definitely makes it the must-try small business SEO strategy. 

Whether or not you have the time and resources for digital marketing, you should at least consider it. The benefits are undeniable and the results are well worth the effort. If you need help starting a campaign, get in touch with any digital marketing company. It can provide you the answers you need and show you a whole world of opportunities you never even thought possible.